In this role, you will help build a portfolio of world class gaming brands with the Betsson Group by providing game changing, consistent brand communication across all touch points. This will be delivered by fostering a creative culture within the Betsson Group and implementing global strategy, central governance and best practice.
The main responsibilities include but are not limited to:
CREATIVITY
- Believes in the meaning of “Definitive Article” and how it can get a brand noticed and chosen.
- Demonstrates a deep understanding of how to connect strategy to creative work.
- Creates holistic ideas and executions that build on a Brand’s world and offer a unique point of difference through using all aspects of a brand’s visual, verbal and visceral language
- Quickly edits ideas to focus in on the best ideas
- Leads multiple creative projects
- Articulates how creative work translates into results
TEAMWORK
- Understands the roles of the wider team and utilises people effectively to deliver timely solutions
- Collaborates with and uses the client’s knowledge as part of the wider team
- Actively offers ideas and opportunities to other teams
- Behaves as a mentor to other team members
LEADERSHIP
- Inspires self and others to take personal responsibility for own work and personal development
- Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
- Acts as a source of inspiration to the regional marketing teams, brand teams and internally which can ultimately translate to additional work and client satisfaction
- Actively appreciates colleagues, partners and suppliers to recognise and reward great work
- Responsible for running the team and projects when the Creative Lead and Design Director is not in the studio
- Acts as a mentor for Designers within the team
BRAND GUARDIANSHIP
- Behaves as a creative partner to regional marketing teams and brand teams to build trust and long-term relationships
- Through early involvement and partnership in projects fully understands what the brand stands for, its core values and the brand world it strives to evoke
- Acts a brand ambassador, challenging and interpreting feedback where necessary to build the brand
- Demonstrates design knowledge, expertise and relevant provocation in line with the brand
- Proactively looks for opportunities that might aid a Brand’s long-term health
COMMUNICATION
- Listens actively and openly to the team and peer group
- Communicates at all levels with confidence and clarity
- Asks the right questions, challenging when appropriate
- Able to adapt communication style to audience and situation, whilst always delivering a consistent message
- Delivers strong pitches, presentations and influences results
- Openly encourages collaborative ways of working and cross department communication and engagement
DESIGN APPLICATION
- Seeks out new innovations and demonstrates how these can be leveraged in design
- Evaluates existing use of media and identifies development areas for the brand and business
- Displays an understanding of how to bring concepts to life within technical parameters
- Manage relationships with third party collaborators, sourcing and critiquing appropriate talent for the brief
YOU WILL BE
- Able to multi-task, working on several different projects at a time
- Designing digital material for different markets
- Fluent in Adobe CC products, specifically Photoshop and Illustrator. Video skills a bonus
- Exposure to HTML5 and CSS a bonus
- Able to work in a team, coordinating, giving creative feedback to agency partners where necessary
- Possessing strong photo manipulation skills
- Experience in creativity across all touch points
- Ideally have experience in the Gaming industry
- Experience working in a fast-paced environment
- Native level Swedish and English language