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Country Executive – Sweden
The Department
The International Markets department is responsible for optimising development, and driving performance to maximize the local market potential of all brands and products.
Purpose of Job
The role focusses on working alongside the Country Manager and supporting the overall delivery and performance of Sweden and working as an effective member of the wider International Markets department.
You will assist in devising, agreeing and implementing effective strategies to meet and exceed the company objectives & targets at market level. You will be responsible for maintaining at all times an up to date, operational understanding of any and all regulatory, compliance, and or, licensing information relevant to your market. You will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.
Key Responsibilities & Accountabilities
Strategy and Performance
- Develop, manage and drive goals and KPIs for the Swedish market to meet and exceed the company’s business strategy and objectives
- Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business
- Work closely with the Country Manager and the Director of International Markets to analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region
- Monitor and analyse Sweden’s KPIs and metrics, react quickly to under performance and optimise activity accordingly
- Responsible for ensuring the key reporting across the business for your region is accurate and consistent
- Assist the Country Manager with generating monthly performance reviews of Sweden presenting them to the Director of International Markets and other senior stakeholders
- Assist the Country Manager with agreeing and implementing efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders
- Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI
- Develop, manage and drive the multichannel marketing strategy for Sweden, along with the Country Manager, across digital and offline, working with, and influencing business stakeholders to achieve optimum performance
- Work with the brand marketing team and the Country Manager to develop a relevant strategy for the brand in Sweden and ensure a consistent brand marketing strategy is delivered at local market level
- Execute campaigns in the focus markets for the brand marketing team as and when required
- Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market
- Work with promotion and retention teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives
- Optimisation of the various customer journeys that exist across all platforms for your region
- Develop close working relationships with all relevant stakeholders across the business
- Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content
- Provide Country and Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in Sweden
- Working closely with the Country Manager and business stakeholders, leveraging your market knowledge, to influence the product development roadmaps for Sweden
- Work with internal development teams to fix issues and deliver constant improvements in the core product offering
- Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience
- Fluent level speaker in Swedish
- Business level written and spoken English
- Good online gaming background
- Good product and industry knowledge
- Good understanding of the Swedish betting and Casino Market
- Passion for and an avid interest in Sports
- Good understanding of Swedish Sports
- Excellent analytical skills with strong written communication and presentational skills
- Ability to influence and work in matrix organisations
- Experience of working in either a Retention or Acquisition focussed role
- Ability to conceptualise, discuss and present marketing ideas internally and externally
- Positive results focussed attitude
- Solutions orientated
- Approachable manner
- Ability to work autonomously
- Excellent attention to detail and analytical skills
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