SEO CONTENT SPECIALIST - SWEDISH

Do you like the idea of working in a strong team where success, improvement and growth happen every day? Then we might have something interesting for you! We are now looking for a Swedish speaking SEO Content Specialist to join our SEO team at Betsson Group based in Malta in our Global HQ. The role will play a valuable part in our global multibrand strategies and processes. The role: This position calls for a self-reliant and focused individual, with an exceptional command of the Swedish language. As a Content Specialist you’ll be managing content for casino, online sports and comparison sites for your local market. We are looking for an individual passionate about online marketing and digital publishing. You have to be self-motivated and organized in your work.

RESPONSIBILITIES

• Manage content deliverable & optimize existing content
• Research, analyse and conceptualise content and ideas for driving traffic in your market
• Ensuring SEO best practise is followed and assisting in other SEO related tasks from time to time
• Contribute towards growth through Social Media, Email marketing, Link earning and other forms of online marketing
• Collaborate with other SEO and Content Specialists, brand teams, and other marketing channel heads, to communicate performance, drive improvements and share best practises

REQUIREMENTS

The person we are looking for ideally has some experience in SEO or a similar content marketing positions and speaks Swedish on a native level. You will work together with an able team to form strategic content plans and execute them accordingly. You will manage content deliverable from freelancers and agencies and work towards delivering amazing content and usability to our online environments. You already have experience in content management systems like Wordpress or similar. You are able to handle simple content and image editing tasks. The ideal candidate understands the importance of web usability, web analytics and conversion rate optimization. Evaluating the effectiveness of your content is key for success. The candidate should have a basic concept of how to perform a keyword research. Working independently comes natural to you and you bring a great follow-through capacity combined with the ability to take initiative. Naturally, you will be a team player by sharing ideas, concepts and responsibilities with others. Other desirable skills:

• Experience in working with digital publishing platforms like Wordpress
• Native Swedish speaker with an exceptional command of the Swedish language
• Familiarisation with casino slot, table games and sports betting is advantageous
• Excellent organizational skills and self-reliant
• Hands on experience with Search Engine Optimization (SEO)
• Knowledge of platforms like Google Analytics, Google Search Console, Google Keyword Tool, Searchmetrics and MajesticSEO is a plus
• Well experienced with Excel
• Basic Photo editing skills

WHAT WE OFFER

We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.

APPLY

Apply now via our career site! At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures. Betsson Group takes entertainment seriously. We strive to deliver the best customer experience in the industry. We offer online gaming products in a number of markets, both through our own gaming sites such as betsson.com, betsafe.com, nordicbet.com as well as several partner brands. We are a dynamic and growing company with more than 1900 passionate people of over 45 different nationalities. Most of us work in the operational Head Office in Malta but we also have other offices around the world, for example in Stockholm, Tbilisi, Tallinn and London. Betsson Group has its roots in Sweden and Betsson AB (Betsson Group’s holding company) is listed on NASDAQ Stockholm Large Cap list. At Betsson we live our values: One Betsson, Customers at Heart, Passion for Business, We Aim High, Execution is Everything and We Play Fair. We are constantly looking for the best talent out there. Find out more: www.betssongroup.com.