Performance Marketing Manager

Are you ready to drive growth at an exciting scale-up in the recruitment services industry through innovative marketing strategies? Do you have experience crafting lead generation campaigns that deliver results and boost revenue? If so, we want to hear from you!

At Workwide, we are transforming the way companies recruit talent across borders. Our innovative career platforms and recruitment solutions connect employers with the right candidates globally. Based in the vibrant city of Málaga, we are a dynamic team passionate about making international employment accessible and hassle-free.

About The Role

We are seeking an experienced Performance Marketing Manager to lead our digital advertising efforts. This is a unique opportunity to shape and execute our B2C marketing strategy, working closely with senior leadership and one of our co-founders with a marketing background. You will have the chance to build and grow a team, with 1-2 direct reports joining during the year, and potentially advance into a Head of Marketing role within the next 1-2 years.

Key Responsibilities Include

• Campaign Management: Plan, create, and optimize performance marketing campaigns across various channels, with a strong focus on Meta platforms.
• Lead Generation: Develop and manage lead generation strategies to drive user acquisition and engagement.
• Data Analysis: Monitor and analyse campaign performance data to provide actionable insights and recommendations.
• Strategy Development: Collaborate with senior leadership to formulate marketing strategies that align with business objectives.
• Team Leadership: Mentor and manage a growing marketing team, fostering a culture of innovation and excellence.
• Budget Management: Oversee marketing budgets to ensure efficient allocation of resources and maximum ROI.
• Market Research: Stay updated on industry trends, competitor activities, and emerging platforms to keep our strategies ahead of the curve.

Qualifications

• Experience: 5+ years of hands-on experience in performance marketing, preferably with a strong focus on Meta platforms.
• Lead Generation Expertise: Proven track record in creating and managing successful lead generation campaigns, with a strong understanding of full funnel analysis. Recognize that while CAC or CPL are important, focusing on later-stage funnel metrics is crucial for sustained growth.
• Analytical Skills: Proficient in data analysis with the ability to interpret metrics and translate insights into actionable strategies.
• Strategic Thinking: Ability to understand and leverage emotional and inspirational drivers to enhance conversion rates.
• Leadership Potential: Eagerness to grow into a leadership role, with previous team management experience being a plus.
• Technical Proficiency: Familiarity with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and other relevant software.
• Education: While a bachelor’s degree in marketing, business, or a related field is beneficial, we value skills and experience over formal education. Self-taught candidates with proven expertise are encouraged to apply.
• Language Skills: Fluent in English; Fluency in Dutch or German is a plus as these are our core markets for talent acquisition.

What We Offer

• Career Growth: Opportunity to evolve into a Head of Marketing role with increased responsibilities.
• Dynamic Environment: Work in a fast-paced, intrapreneurial setting where your ideas make an impact.
• Collaborative Culture: Join a supportive team that values innovation, collaboration and winning.
• Hybrid Work Model: Enjoy the flexibility of working both from home and in our Málaga office (minimum 3 days a week in the office are required).
• Competitive Compensation: Receive a salary commensurate with experience, along with benefits such as:
  • Relocation Support: Up to €350 for relocation expenses (if you're relocating).
  • Monday Lunches: Enjoy company-provided lunches every Monday.
  • Meal Card: Additional meal with a monthly top-up of €30.
  • Spanish Language Courses: Improve your language skills with company-supported Spanish classes.

Are you ready to take our performance marketing to the next level? Apply with your English CV and a cover letter detailing your relevant experience. We look forward to talking to you!