Swedish Affiliate Manager - Cherry Partners

About Cherry Partners

Cherry Partners is the affiliate engine behind Cherry.com, Bethard and Spelklubben.

We are now entering our next growth phase.

With strong products, flexible business models and clear regulatory frameworks, Cherry Partners aims to continue expanding and developing partnerships across key affiliate channels, with a focus on the Swedish market and ambitions to grow into new markets.

As an Affiliate Manager, you will be part of a team where you contribute to the development of our affiliate relationships and work towards creating sustainable revenue growth.

The Role

We are looking for an Affiliate Manager who combines a strong commercial mindset with deep knowledge of acquisition channels and the ability to convert traffic into long-term revenue.

You will be responsible for driving partner acquisition, scaling high-performing accounts and optimizing revenue across SEO, PPC and Paid Media affiliates - while ensuring that traffic quality, long-term player value and compliance are always at the core of your decisions.

You will:

• Build and maintain relationships with partners
• Identify new opportunities in the market
• Monitor and optimize traffic across key channels

The role combines partner management, commercial decision-making and performance analysis.

Key Responsibilities

• Recruit new partners with a focus on SEO, PPC and Paid Media affiliates, as well as develop collaborations through social channels, content sites and odds portals.
• Identify growth opportunities within the portfolio and the broader market and optimize existing segments.
• Structure and negotiate commercial agreements, including rev share, CPA, hybrid and fixed fee models.
• Manage ongoing administration in the affiliate platform, including partner onboarding, campaign setup, tracking links and offers.
• Monitor and analyze performance related to traffic quality, retention, player value (ARPU/LTV), churn and fraud, ensuring all activities comply with regulatory guidelines.
• Handle reconciliation of traffic, commissions and invoices, ensuring accurate payouts in collaboration with the finance team.
• Work closely with internal teams to identify new marketing opportunities and translate them into affiliate activities.
• Ensure accurate tracking and reporting across systems and platforms.
• Ensure partners comply with regulations and internal guidelines.
• Represent Cherry Partners at selected industry events when required.

We're Looking For:

• Experience in affiliate management within iGaming (casino and sportsbook), with a focus on the Swedish market.
• Strong understanding of acquisition channels such as SEO, PPC and Paid Media.
• A commercial mindset with the ability to evaluate business setups based on player value, margin and long-term potential.
• Hands-on experience with systems such as Income Access, NetRefer, MyAffiliates and Google Analytics, as well as traffic and marketing analysis tools like Ahrefs and SEMrush.
• Knowledge of tracking, campaign measurement and UTM structures.
• Strong analytical skills and experience working with data-driven decision-making.
• Good understanding of regulations and requirements within the Swedish regulated market.
• Strong communication and negotiation skills.