job
Danmark, CopenhagenDanmark, Copenhagen

HelloFresh

Publiceringsdatum 06.05.2024

Swedish Copywriter

The Role

We are looking for a Swedish Copywriter to join HelloFresh Group's Nordic Brand team and write compelling copy for Sweden's leading meal kit, HelloFresh, and newly launched ready-to-heat meal subscription service, Factor.

As our Swedish Copywriter you will play an essential role in bringing the HelloFresh and Factor brands to life by ensuring high quality copy across all consumer touch points. You will take on a wide range of tasks, from creating crisp headlines for OOH to localizing copy for digital advertising. Your local expertise will be key to making messages resonate with consumers. Additionally, you will participate in the conception, development and ideation of local campaigns and social media.

You will be part of our Marketing Communications Team consisting of three copywriters reporting to the Marketing Communications Manager, and can look forward to working closely with your Danish and Norwegian counterparts. The team is located in Copenhagen.
You will...
  • Create all consumer and customer-facing copy for both HelloFresh and Factor, working with international brand guidelines and adapt the market specific tone of voice for both brands
  • Craft marketing messages that engage and resonate with our customers, conveying the brands's messages, benefits and USPs and collaborate with the International Brand Team in Berlin on marketing projects and copy policies
  • Develop concepts and creative ideations, ie for product marketing campaigns, social media, and brand campaigns
  • Adapt and localize a wide variety of consumer-facing content, rendering copy from English to Swedish across all marketing channels (CRM, paid social, YouTube, TV, display, etc.) and product touch points (labels, UX/UI, mobile, etc.)
  • Organize and prioritize copy briefs
  • Proofread Swedish content for spelling, grammar and logic consistency
  • Support local and international teams in rollouts of communication projects
  • Maintain the Local Writing Guide for Swedish to ensure style consistency, including the Swedish glossary
  • Work directly with remote design teams to ensure effective copy-design harmonization
You have...
  • Excellent and proven Swedish copywriting skills
  • Strong proficiency in English, written and spoken
  • Strong attention to detail and structure, securing high quality in all copy
  • Minimum three years experience in Swedish copywriting and/or translation, preferably in the food or tech sectors,, working across multiple marketing channels (such as paid and organic social, CRM, TV, OOH, offline materials, etc.)
  • An understanding of Swedish culture and consumer behavior, and a familiarity with using consumer insights data to build messages
  • The ability to deal with a large variety of stakeholders and understand complexity of processes
  • Strong prioritization skills with the capacity to work in a fast-paced environment and ability to manage multiple tasks simultaneously whilst adhering to (at times short) deadlines
  • The ability to grasp a brand's specific tone of voice, product and consumer base, and to switch between two different brands' tones to ensure differentiation
  • Creative and conceptual thinking, plus experience in creating captivating copy that brings brands to life
  • Bonus: experience working with social media content planning, developing and implementation
What we offer
  • The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
  • A diverse and international environment with mission-driven colleagues
  • Learning and development opportunities plus the opportunity to request training specifically for your role and career with us
  • Freedom of idea and initiative, execution and implementation of your own ideas
  • A significant discount on your weekly HelloFresh box
  • Mental health support through online subscriptions
  • Monthly pension scheme including health insurance benefits
  • Subsidized healthy lunches, fruit and snacks in the office
  • Additional perks: Discounts for our neighboring gyms, company events and parties, and free Friday bar
Are you up for a challenge?
  • Apply with your CV (In English please)
  • If we see a match, you'll have a call with one of our recruiters to share more about what you can bring to the team
  • Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
  • We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.

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